Practical content for those who operate with wine in Brazil.
Aug 2026 · By Jean Stelmach
01. How to build a wine sales team
Technique matters, but on its own it does not build a winning team. The difference lies in selection, alignment and continuous development.
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Jul 2026 · By Jean Stelmach
02. Wine Professional X-Ray version 1.0
The wine market has matured, and with it the definition of professional success is changing. I see four pillars that blend soft skills, hard skills and performance.
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Sep 2026 · By Jean Stelmach
03. Why choose specialized headhunting
Hiring the right person is not simply a matter of finding someone with the right experience. The real challenge is understanding what the business actually needs.
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Sep 2026 · By Jean Stelmach
04. Who will do the work?
Every business needs people to do the work. In wine, this question is as old as the product itself and it has never been more important.